About Us

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My name is Ruchika Seth, founder of The Style Palette. Born and raised in India, but call Memphis, TN my home for 20 years (and counting!) with my always encouraging husband and two beautiful girls. Growing up in India, and as a Textile Designer, I always had a deep passion for design, color and fabric. As a designer, I have experience in construction of fiber to fabric in various weaves, its design elements, textures, color, dyeing and printing techniques, and their role and application in the industry. In 2015 I started The Style Palette! As a small business owner I have strongly believed in women empowerment from day one. We inspire each other on day to day basis. I believe all women deserve to feel confident and beautiful, in the style that fits their personality. And I want to help every woman feel that confidence in their unique Style!

When I'm not giving fashion styling tips, I am either busy being a wife and mom or I'm holding a paintbrush to a canvas, letting my creative mind take control. Along with being an entrepreneur, I am an abstract artist who loves combining art and fashion.